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Internet Talk Radio – a Powerful Advertising Medium
Advertising, a one-way communication with the purpose of informing potential customers about products and services and how to obtain them, is probably an essential function of any company to push their products in the market. Every major medium, with the examples of newspapers, television, radio, movies, magazines, video games etc. is already being used for the purpose of advertising.
All advertising mediums, however, are not as successful, or rather efficient for the purpose. In other words, choosing a proper and effective advertising media is an important basic preliminary. A medium, which is experiencing a trend of consumers shifting away from it, would be a bad advertising medium to choose in the long run. Rather, the medium, which is en vogue and experiencing a gradual or rapid trend shift towards it, would be more effective for advertising as it has the opportunity of a greater reach.
Newspapers, television, movies and magazines have been some of the stable advertising media for a long time. Radio, as we had in earlier days, is rapidly losing popularity. It must be said that the stable media mentioned previously is also suffering from trend shift but not as much as the radio. And it’s all because of a newer media that has recently taken the advertising media world by storm. It’s none other than the World Wide Web. Yes, internet, as we love to call it, is growing popular with every passing moment and newer technologies, easier access to centralized data and variety of cross demographic interests are attracting more and more people into the web.
This essentially makes internet a widely sought after advertising media of the new generation entrepreneurs. One of the latest wonders of the internet as an advertising media is the inception of internet talk radio. Advertising on the internet talk radio is similar to advertising on the old-age radio, except that its more powerful. A recent arbitration report states that over fifty percent of internet users consume streaming media and in the last three years, the number of Americans using internet radio has almost quadrupled. Moreover, Americans now seem to spend less time with television and print due to their time spent on the internet. Almost fifty six percent of the internet radio users have rated the media as new and fresh. All these definitely make internet radio the talk of the next generation advertising medium.
These factors help the advertisers with more precise targeting opportunities and get exact numbers of impressions delivered. Advertising on internet radio is multi-faceted. There are scopes to combine audio ads with synchronized banners and buttons to maximize visibility and retain attention. It is also more actionable as the listeners pay attention and the business site is just a click away. All these functionalities, together as a package, cannot be found in any other advertising media.
Catering to the tech-savvy, educated, affluent professionals from 20s to 50s with large disposable income who are comfortable spending online, the internet radio is fast becoming a very powerful advertising media.
About the Author
This article is written by Ronn Jones, a marketing expert with years of experience in branding and internet marketing. Check out more information on internet radio.
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Time Shifting $3.95 Do you ever feel so rushed that you can't stop to think? That you don't have enough time to do your job well--or even to read this paragraph carefully? That's because you spend your time either speeding forward or thinking about the past few minutes, without really concentrating on living in the present moment. We all have the capacity to look at time--and, by doing so, to step into a new awareness of it and experience its next dimension, time freedom. But we cannot just look with our eyes and understand with our mind, we must experience it with all the facets of our being; with all our senses, with our perceptions, our feelings, and our heart. Timeshifting is the method for doing this, and how you can learn timeshifting is what this breakthrough book is about. In "Timeshifting, " Stephan Rechtschaffen teaches us that time is subjective, not objective, and that we can take back control of our lives by changing the way we think about time. We can relearn how to live our lives to their fullest potential; to have the time to enjoy ourselves, our families, and our jobs. "Timeshifting" is not about time management; it won't teach you how to do more in a shorter period of time. It will, however, give you back all the time you need to accomplish what you want, and you'll find that you are more relaxed, less stressed-out, and better able to enjoy the best things in life. |
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Shifting $14.49 Shifting |
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Shifting City $17.99 When John Foxx returned to music in 1995, he released two CDs within a very short space of time. Shifting City was closer to the "classic" Foxx sound of his earlier albums than Cathedral Oceans. With the assistance of Louis Gordon, Foxx created a CD of frightening experimental electronic sounds. To try to categorize this CD is very difficult. But one common trait runs throughout the music: strong melodies. Foxx has always been able to write very clever, beautiful tunes, and Shifting City is no exception. The songs are layered with exciting sounds, but the base of the music, the melody, is there throughout. ~ Aaron Badgley |
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Shifting Plains $12.99 Centuries before the time of the Sons of Destiny, a female shapeshifter became the leader of the people of the Shifting Plains... Tava Ell Var never really knew her mother, but she did know her tragic fate at the hands of a band of cruel shapeshifters-a history set down by Tava's father as a warning about life on the Shifting Plains. But after her father is murdered, Tava encounters a Shifterai warband fighting to rid the Plains of the terrorizing bandits Shifterai leader Kodan Sin Siin is sympathetic to Tava's suffering, but he's determined to bring the wary young woman to the Plains. Because he knows her secret: She, like he and his men, is a shapeshifter. Once she joins them, he knows that she will see for herself the true fate that awaits her on the Plains, and most of all, lose her fear of his people. And, in time, he knows she will find her place is in their fight-and by his side. |
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These Time-shifting Thoughts $12.19 No Synopsis Available |
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Shifting Loyalties $3.95 In a sweeping exploration of the lives of five young Chicano men before, during and after the Vietnam War, this novel travels time and space, piecing together a portrait of an ethnic American community touched by the atrocities of war. |
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Shifting Love $4.99 Constance O'Day-Flannery is back, and better than ever with this new tale of magic and love. Maggie O'Shea knows that because of her dark past, there's no place for love in her life. She owns a successful store in Philadelphia, where she uses her special gifts to help the people she meets. Though this doesn't fulfill her, she is content. Most of the time. Entrepreneur Julian McDonald runs an empire. He's rich, cynical, bored-and not interested in relationships. He was in love, once, but since her death, there's been no space in his heart for anyone else. Maggie knows as soon as she meets Julian that she could fall in love with him. But a secret society devoted to bringing the world back into balance has a mysterious agenda for Julian-and doesn't care about the heart's wish of a vulnerable shapeshifter... |
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Shifting Skin $11.81 'The Butcher of Belle Vue' has struck again. Like the first two victims, the third has been partially skinned and dumped on waste ground, her muscles, tendons and ligaments exposed to view. Only this time, her face has also been removed. Jon Spicer and his new partner, Rick Saville, are on the investigating team. The case is waiting for its first breakthrough when a woman approaches Jon insisting that she heard 'The Butcher' claiming his third victim in the next-door room of a run-down hotel in Belle Vue. But all she has to back up her story is a business card that she recovered from the empty room the following morning - it's from a local escort agency and the name 'Alexia' has been scrawled on the back. Jon's investigation takes him into the twilight world of Manchester's escort agencies and the unscrupulous cosmetic surgery industry, ultimately forcing him to confront the propensity for violence that is inherent within each of us - even within himself. |
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Zplane Pitch Shifting Plug-In $99 Elastique Pitch from zplane is the real time pitch shifting solution for RTAS, VST and AU. Powered by zplane's lastique Pro pitch shifting engine, which is used by millions of end users around the world, the plugin ensures the highest, program independent pitch shifting quality. With Elastique Pitch you can change the pitch of audio without having to worry about any phasing artifacts that are normally associated with pitch shifting. This means extra-sharp transients and crystal clear vocals, even after manipulating the pitch. You can link the adjustable slider controls on the plug-in so that the pitch and timbre are always equal, or you can unlink the two controls to set the pitch and timbre to completely different values, creating some really interesting effects. Values on the interface can be set anywhere from 50 200%, or from -12 to +12 semitones depending on what you prefer, and even control pitch via MIDI controller if desired. Use Elastique Pitch to bring samples in key with the rest of your track, even at up to +9 semitones, or try it out to correct film audio that has been affected due to changes in frame rates.Elastique Pitch focuses on the essential things: you won't find any unnecessary or confusing controls or functionality. Instead, the plugin offers you quality, stability, and ease of use.Real-time processingMulti-channel support (up to 8 channels)Program independent high quality with lastique Pro enginePhase-coherence: preserve spatial image and acoustic spacePitch shifting: 1 OctaveFormant shifting: 1 OctaveFactory presets for typical film and video conversions |
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The Shifting Sands (Paperback) $12.32 The international bestselling series returns for a new generation with a fresh look and bonus content from the legends of Deltora.When the seven gems of the magic Belt of Deltora were stolen, the evil Shadow Lord invaded the kingdom and enslaved its people. Determined to rid their land of the tyrant, Lief, Barda, and Jasmine are on a dangerous quest to find the lost gems, which are hidden in fearsome places throughout the kingdom.The time has come to seek the fourth gem, kept jealously by an unknown guardian in a barren wasteland. Separation, confusion, and strange, terrible enemies await the three heroes in the harsh landscape of the Shifting Sands. |
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NinDs 3DS - Shifting World $55.59 Based on the award winning Shift series originally by Armor Games which has been played by over 16 million players on the web, the Nintendo 3DS version will be the first of the series to hit consoles and introduces an all-new art direction, level editor, and 3D functionality.Shifting World is first of the SHIFT series to adapt the famous puzzle gameplay to full 3D.Shift the world, from black to white and white to black. Use that to your advantage to overcome the game's obstacles and find your way out of the room.A new layer of puzzles: switch from 3D to 2D and from 2D to 3D with a button.Over 60 levels total in Adventure Mode, Bonus Mode and Time Attack Mode!Format: Nintendo 3DSGenre: Action, PuzzleRating: E |
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Radio $49.5 Providing insight into a field that is fairly accessible for those willing to start out in small markets and work their way up to the big time, 'Career Opportunities in Radio' profiles more than 70 jobs that are available in the field, both for those just starting out and for more seasoned professionals alike. |
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Shifting Gears: A Journey of Reinvention $18.95 A four-thousand-mile bicycle trip gives you plenty of time to contemplate the universe, life, and love. For Lou, turning fifty meant it was time to re-evaluate everything. So the ex-ski bum from Vail has a custom bike built, and he heads off from Steamboat Springs, Colorado, on the trip of a lifetime. At this time, Lou has no ties to a job or family-and his relationship needs time to settle. It was time to embark on the bike tour he had always dreamed of. As cooler fall air teases gold from the quaking aspens, he looks north, toward the national parks of the West, across the Cascades to the Pacific Northwest, and down the California coast. Three months later, he's in Palm Springs, California. With countless hours spent pedaling his Jamison Coda, he has plenty of time to review his past. His is a life story peppered with hilarious escapades from the early days of Vail and Aspen, when those colorful pioneers created their own folklore along the way. For Lou, whose future was uncertain when he pulled out of Steam-boat, his time on the road brings it all into focus. Solo cycling gives way to a journey of romance. Ten years after his epic journey, Lou returns to the Pacific Northwest, this time with his wife, Mari/Moe. Together, they reflect on how they have boldly shaped their dreams into reality and reinvented their lives as inn-keepers in Tulum, Mexico. |
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Shifting Gears at 50 $24.95 This is a motorcycling guidebook dedicated to those over 50 that are interested in taking up riding. There is a large population of those entering mid-life and retirement that were always curious about motorcycling and see now as the perfect time to begin this new hobby. Philip Buonpastore describes this feeling first hand, and his aim is to provide advice to those taking up riding for the first time or returning to riding after many years of absence. The first half of his book addresses subjects such as buying your first motorcycle and learning more about your bike. He goes into chapter by chapter detail of getting a license, pursuing motorcycling safety courses, and much, much more. The second half of his book contains travel stories that the author has written about his tours around the country. |
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Shifting Gears: DJ C1 $20.99 Track Listing: 1. Moving Between Lines - Heiko Laux, 2. Rilis 08 A2 - Rino Cerrone, 3. 2 Bad Acid - DJ Q, 4. Siege - Octave One, 5. Passage of Time - H-Foundation, 6. Fly Shuffle - Ian Pooley, 7. Chrono - Oxia, 8. Solare - Marco Carola, 9. Preface A1 - Gaetano Parisio, 10. 8th Question B2 - Marco Carola, 11. Dirty - Dirty (E-Dancer Remix), 12. Wrath - Adam Jay, 13. D-Clash - Bryan Zentz, 14. Get It On - Andreas Saag, 15. Mazuka - Airfrog, 16. Last Test - Oxia/The Hacker/Oxia Vs. The Hacker, 17. Equal - Bryan Zentz, 18. Hypnotik - Oxia, 19. Step to Enchantment - Millsart, 20. Venus Attack - Dimitri Andreas, 21. Stardancer - The Martian, 22. Troisieme - Oxia, 23. Walkout - Heiko Laux |
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Shifting Winds (Dodo Press) $20.46 R. M. Ballantyne (18251894) was a Scottish juvenile fiction writer. Born Robert Michael Ballantyne in Edinburgh, he was part of a famous family of printers and publishers. In 1848 he published his first book, Hudsons Bay: or, Life in the Wilds of North America. For some time he was employed by Messrs Constable, the publishers, but in 1856 he gave up business for the profession of literature, and began the series of adventure stories for the young with which his name is popularly associated. The Young FurTraders (1856), The Coral Island (1857), The World of Ice (1859), Ungava: A Tale of Eskimo Land (1857), The Dog Crusoe (1860), The Lighthouse (1865), Deep Down, a Tale of the Cornish Mines (1868), The Pirate City (1874), Erling the Bold (1869), The Settler and the Savage (1877), and other books, to the number of upwards of a hundred, followed in regular succession, his rule being in every case to write as far as possible from personal knowledge of the scenes he described. Author: Ballantyne, Robert Michael Binding Type: Paperback Number of Pages: 272 Publication Date: 2007/09/01 Language: English Dimensions: 9.00 x 6.00 x 0.61 inches |
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Shifting to High Gear $6.69 ">>A tire shortage hits the City of Auto, Izzi learns the importance of restraint and Derek gets overhauled! Children will learn the importance of sharing, restraint and self-acceptance with these exciting episodes. With 3 music videos wrapping up each episode and a bonus episode, this video is sure to be a crowd pleaser while teaching Bible-centered values!>>>>Episode 1 - A Taxing Problem (Sharing)>>When a tire shortage that hits the City of Auto keeps Miles from competing in the State Safety Derby, Johnny has an opportunity to look past his selfish ways and make a real sacrifice.>>Music video:> Give More>>>Episode 2 - Issadora's Box (Restraint)>>It's Izzi's birthday soon, but she wants to open her present now. The result is trouble for the whole town, but there is more than one character in this story who needs a lesson in self-control.>>Music video:> Open Arms>>>Episode 3 - Extreme Overhaul (Self-Acceptance)>>The popular TV show "Extreme Overhaul" has Derek believing he's just a regular truck with a boring life, but after getting his new look he discovers his old life wasn't so bad after all.>>Music video:> It's Enough For Me>>>Bonus episode - The Secret of Success (Perseverance)>>Ah, Spring Break! And everyone is lounging around - until Franklin encourages them to try something new. But setting goals are easier than achieving them, and will they have the perseverance to keep going?>>Run Time: 45 Minutes>>>" |
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Gambling, Space, and Time: Shifting Boundaries and Cultures $45.52 The eight essays in "Gambling, Space, and Time" use a global and interdisciplinary approach to examine two significant areas of gambling studies that have not been widely explored--the ever-changing boundaries that divide and organize gambling spaces, and the cultures, perceptions, and emotions related to gambling. The contributors represent a variety of disciplines: history, geography, sociology, anthropology, political science, and law. The essays consider such topics as the impact of technological advances on gambling activities, the role of the nation-state in the gambling industry, and the ways that cultural and moral values influence the availability of gambling and the behavior of gamblers. The case studies offer rich new insights into a gambling industry that is both a global phenomenon and a powerful engine of local change. |
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Fighting for Time: Shifting Boundaries of Work and Social Life $38.95 No Synopsis Available |
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Bob Dylan's Theme Time Radio $8.99 Bob Dylan's Theme Time Radio |
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Theme Time Radio Hour (Best Of) $10.49 Theme Time Radio Hour (Best Of) |
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Smithsonian: Best Of Old Time Radio $42.99 Smithsonian: Best Of Old Time Radio |
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Old-Time Radio Memories $19.37 You've heard their voices, thrilled to their radio shows, but did you ever wonder about the personalities lurking behind your Philco? Boston radio personality, author, trivia expert and humorist Mel Simons has combed through reams of personal interviews with some of the biggest stars of old-time radio and presents them in his latest book, Old-Time Radio Memories. Included in this book are interviews with many of your favorite old-time radio stars, including Edgar Bergen, Henry Aldrich, The Great Gildersleeve, Fibber McGee, and cast members of The Jack Benny Show and the Fred Allen Show. The interviews offer rare insight into these performers' lives as well as provide the reader with never before published memorable anecdotes. Mel Simons, besides amassing one of the world's largest old-time radio and TV show collections, is the author of the acclaimed The Old-Time Radio Trivia Book and The Old-Time Television Trivia Book, and is also a sought after lecturer. Mel lives in Boston and is heard on WBZ radio. |
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Once Upon A Time (Radio Edit) $6 Once Upon A Time (Radio Edit) - Air |
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Shifting Sands $11.49 Shifting Sands |
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Shifting Geo-Economic Power of the Gulf $99.95 This volume brings together, for the first time, distinguished Gulf experts to analyze the renewed geo-economic prominence of the oil-exporting states if the Gulf. It investigates some of these 'new power brokers' in the world economy and what this shift in global economic power means for the international economic system. |
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Shifting Loyalties by Cano, Daniel [Paperback] $16.86 Fiction. Latino/Latina Studies. In a sweeping exploration of the lives of five young Chicano men before, during, and after the Vietnam War, this book travels time and space, piecing together a portrait of an ethnic American community touched by the atrocities of war. This work is very important for Chicano literature because it deals with a subject matter that needs to be brought out. Cano writes with an unpretentious and honest flair Charley Trujillo, editor of Soldados: Chicanos in Vietnam, Winner of the 1991 American Book Award. Author: Cano, Daniel Binding Type: Paperback Number of Pages: 312 Publication Date: 1995/01/01 Language: English Dimensions: 8.47 x 5.48 x 0.95 inches |
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Shape Shifting--Reclaiming Your Perfect Body $15.41 The earth is shifting and changing in very powerful ways. There is no doubt about that. No matter your philosophy, politics or religion, you can't help but notice. We all acknowledge, on some level, that it is shifting its shape back into health and alignment with its highest possibilities. As above, so below. As the earth shifts and changes, so do its inhabitants. We are going through the same shifts and changes, back into health and alignment with our highest possibilities. However, most of us don't see it that way. We still see our bodies as 3D, physical masses of flesh, blood and bone. So, we still see dis-ease and overweight as physical problems. Lisa Bonnice leads you through a fascinating discussion about how we can use a new view of our physical forms to bring about the authentic, genuine self that our very cells holds in their memory--a form that is simply itching to come forth, if only we would ask it to. The best thing is, as you begin the process, you see that your overall life is improving because you are becoming your authentic, genuine self and are, therefore, attracting a more authentic and genuine life. Join Lisa on her radio show, Shape Shifting with Lisa Bonnice. Discover how to use the Shape Shifting process, the Shape Shifters Workbook, and how to start your own Shape Shifters Group, if you are moved to do so. When we choose to respect and honor our physical form, it becomes much easier to create the shape we wish for it to be. It helps to know what our buried thoughts are because, whether we know it or not, we are shifting our shapes with those thoughts. We might as well make them good ones |