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Dragon dumplings early expert advice is not listed on excessive packaging
Core tips Although the distance Dragon Boat Festival There are nearly in January time, but various supermarkets in the provincial capital of Zhengzhou, different taste Dumplings Has begun a large-scale "fragrant", but prices have risen over the same period last year; the room temperature gift dumplings, pushing this year's hot products manufacturers.
Here, expert advice, dumplings promotion, not because of over- Package And "sour."
Time to market: two weeks in advance to seize market
Yesterday morning, the reporter Dennis, Carrefour, Central right way and a number of large-scale supermarket, to see the various brands of rice dumplings. Of these, dates, red bean, black rice, pineapple, chestnut meat, green beans meat taste different.
"Dumplings are highly seasonal, compared with previous years, at least early this year, about half of the listing." Whole foods Co., Ltd. Zhengzhou three dumplings Marketing Product Manager Ms. Wang said, the dumplings are a short brisk sales products, which time to market two years earlier than the original will.
Ms. Wang said, before the Dragon Boat Festival is not a statutory holiday, since the Dragon Boat Festival is a statutory holiday, the public's attention from the Dragon Boat Festival is also increasing. In order to seize more market opportunities for consumers to contact first dumplings food, and then share the market "cake", many dumplings as far as possible the manufacturer will market the product in advance.
Retail price: more than a year rose 10% over the same period
"Dumplings, ye would sell so expensive ah?" Yesterday morning, Ms Wang of Zhengzhou public dumplings into the supermarket and buy only discovered last year for every 500 grams sold for 7 to 8 yuan bulk rice dumplings, special price today, every 500 grams sells for more than 10 yuan, and per 500 grams of rice dumplings wrapped prices generally are 13 to 14 per hour.
In major shopping malls, supermarkets, Wine Home, the reporter found, the dumplings have been put on the counter, but most brands of dumplings sales price increased than last year, "the overall price increase this year, the dumplings are about 10%."
"Dumplings this year than in last year's high prices, the price must rise catty 1 to 2 yuan." "Miss" Miss Xiong torch dumplings marketing officer, said, bulk rice dumplings, usually more than 10 yuan per catty, with rice dumplings wrapped more than 13 yuan per kilogram, about 15 yuan per catty not uncommon. However, the volume is quite good too. Among the biggest sales of sweet rice dumplings, which may be one of the north of Zhengzhou has much taste. "Green beans, glutinous rice, Cereal Raw material prices, price hikes this year the most direct cause dumplings. "All Food Co., Ltd. Zhengzhou three dumplings Marketing Product Manager Ms. Wang said, compared with last year, as have prices of grains of raw materials dumplings, glutinous rice rose above 60% Beans Also rose by 30% or more, plus sugar prices, the basic supply and demand imbalance between the price of a direct lift the dumplings.
Sales hot: temperature gift manufacturers pushing the dumplings
Although the shelf life of vacuum-packed rice dumplings for 6 months, 12 months shelf life frozen, but the room temperature gift dumplings wrapped in bamboo leaves are still used by many manufacturers are optimistic, "all three" deliberately introduced gift packs 25 grams "mini-dumplings", "Dragon Boat Dumplings", "miss" has launched a gift "torch Dumplings", "Sisa" is introduced the "King cake dumpling", which, at room temperature gifts dumplings, also provided for the public to visit family more convenient.
In some supermarkets, shopping malls, the reporters saw the price of rice dumplings wrapped gift box is usually 50 to 60 per carton or 130 to 150 yuan, the price of individual gifts dumplings will be around 300 yuan. "Rice dumplings wrapped gift box, carrying good-looking, holding and easier." She has said the people of Zhengzhou.
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