Backlight Lamp Toshiba

From TV to the LED lighting industry in China, or welcome blowout

"Short term, despite the cessation of production and sales of incandescent lighting results we will bring some difficulties, but we have energy-saving lamps, LED lights on the layout of the development effort has already begun. A very short period of time, LED lights that will promote new business better improve our future performance. China is an emerging market, future opportunities are enormous. "

March 23, just finished the end of Toshiba's LED lighting products listed on the Chinese market after the news conference, the chief representative of China, Toshiba Corporation, Toshiba (China) Co., Ltd., Chairman, President Tian Zhongxiao out the exclusive interview statements made above. The same day, Toshiba officially launched in China two brightness equivalent to 40W incandescent bulb 5.5WLED. However, Toshiba has not announced the day of these two products in the market price.

This reporter noted that on March 17, Toshiba officially announced the total termination of ordinary incandescent production operations, to improve corporate responsibility emission reduction energy conservation. It is understood that, as one of the Toshiba Group, incandescent fortune industry, already has over 120 years of history, once supporting Toshiba to buildings, industry, transportation and other industrial areas of rapid expansion.

However, in the China market, the current government is launching "phase out incandescent light, to promote energy-saving lamps" project, phase out incandescent related to the development road map has not yet completed, the State Development and Reform Commission mainly through financial subsidies to the urban way of sale cheap energy-saving lamps. So now for the LED light bulb is concerned, in order to achieve economies of scale in the Chinese market, prices become the most crucial problem. Meanwhile, the short-term availability of the Chinese Government's support is it is very critical.

Toshiba Lighting Technology Co., Ltd. Managing ban served, Junichi Inoue, International Affairs Department said in March this year, Toshiba introduced a price in Japan was only 2980 yen of LED bulbs. It is learned, LED lights have just listed, the market price by as much as 8000 yen. With the sales decline in the size and cost, LED's market price will decline sharply. Currently, Toshiba is expected to replace Japan's Sharp to become the boss LED lighting market.

Tianzhong Xiao Ming said that China will be the strategy of Toshiba LED lighting market. In the LED lighting, the Toshiba will consider the differences between Chinese and Japanese consumer market and features more suitable for the Chinese market launch of LED lights. Prior to this, Toshiba has been in France, Germany, Britain, the United States set up the new outlets, and introduced new LED lighting. The next few years, Toshiba hopes that China will replace America and Europe, to become the new Toshiba's largest business market.

An industry analysis, Toshiba Group's business in China a lot, but Tianzhong Xiao Ming has personally attended the conference, two LED lights listed, that the Toshiba on the future development of China's lighting market prospects and hopes in the Chinese lighting market share. The Toshiba will not rule out future development for the Chinese market and the competition for light by the LED production base in China and other lower cost means of moving to pricing strategy to stimulate China's LED lighting market.

Although the current LED lighting industry has been favorable for many enterprises, the market appeared nearly one thousand enterprises in transition once LED lighting industry overheating. Deputy Secretary General of China Association of Lighting Doulin Ping said, LED lighting industry have been signs of overheating, increasing speculation business, technical knowledge is absent.

However, the global advocate and develop green low-carbon industry, promote the background of low-carbon lifestyle to new energy saving LED as the representative determines that the agreement will be respected at home and abroad enterprises. It is as optimistic about the Sanyo batteries and other new energy sources the hands of business, Panasonic has completed this year, the full acquisition of Sanyo. The layout will be as early as 10 years ago, Ni-MH battery industry Chunlan Group, also won last year's overall performance blowout. Similarly, in China's color TV market, the plate has been full tide of rushing, with energy saving, environmental protection and many other various advantages of LED backlighting LCD TV market last year has been a feverish pace in the popularity of the Chinese market opened the curtain.

Currently, China's lighting market, Toshiba's performance and overall performance lags behind Philips, Osram and other overseas counterparts. The Toshiba LED lights for the overall development is expected by early in the high-end products on the future layout of the first to market high ground. It is against this background, the decision to stop production incandescent lamp, a comprehensive shift to energy-efficient LED lights to represent the production of the Toshiba R & D group, will also gain from China's market transformation of green business opportunities in low-carbon technology.

Market research firm iSuppli and StrategicsUnlimited the latest survey report shows that the global LED lighting market in 2011 will total 90 billion U.S. dollars, 2011, the global high-brightness LED driver IC market is expected to more than 1.9 billion U.S. dollars in 2010, mainland China LED lighting market is expected to reach 30 billion yuan.

LED is the current recession in which electronic components industry as a whole bunch of valuable light of hope. Everlight vice president of global business StephanGreiner said that at present the world's leading LED lighting market concentrated in the Asia Pacific region, accounting for 33.7%, North America, second place, accounting for 30.1%, 22.3% followed by Western Europe, Eastern Europe, about 5.1%. In the application products, mainly family-oriented, accounting for about 39%, followed by about 18% of office and medical, the third largest market is the outdoor lighting, about 12%.

Currently, Toshiba in addition to participation in home lighting, but also to participate in outdoor lighting design, such as Beijing's Zhongguancun Software Park, Zhengzhou Jinshui Bridge lighting design have emerged Toshiba figure.
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